Demand is on the rise for shareable content and effective customer-oriented marketing events. Olga Nasalskaya reviews five free online tutorials to help refresh your knowledge and acquire new skills.
We live in an era of endless media. This is a contrast to the old days when advertising and communication channels were limited to a small range of media. Today we struggle to influence people with advertising almost anywhere they are. But this subjects people to a barrage of advertising. Advertisers’ messages can get mixed up. More significantly, ads become trivial and uninteresting. People try to avoid them. Studies show that click-through rates on banner ads are dropping each year.
Content marketing has become the most popular digital marketing venue in recent years. Even if you have a little interest in the digital world or marketing, you may have seen the “content is king” cliché on every social media platform or publication. Though it is such a popular subject, many businesses are clueless about content marketing. Most companies are aware of the importance of marketing yet don’t have much of an idea about how to use it. So, what to do and where to begin?
Before creating shareable content on social media, you must first try to understand why people share content and the psychology behind it. Then, you can begin to create shareable content. When looking for topics for your content, consider new trends, data, and publications. Your content should be better than anything that was previously created on your subject. Make sure to use both of these resources if you want to develop shareable content.
Are you planning to allocate a budget for video? Whether it’s a one-time-only production to reach thousands of people or a long-term, large-scale project targeting hundreds of thousands of people, investment in video is generally hard to assess and approve. That’s because video usually don’t result in direct response.
Almost everyone in digital marketing keeps talking about how vital it is to develop content for your brand. If you have decided to start developing content but lack experience in the field, your greatest problem is spending hours on content with no idea if anyone will read it.
There is a lot of confusion regarding content marketing that is on the rise, talk of the town, regarded highly, cool, or popular. We compiled some key facts for those considering working in content marketing or developing their own content marketing projects. Since each heading could be a separate blog subject, we tried to sum them up as much as possible.