We worked with Braun to develop a word-of-mouth campaign for the Braun Series 9, the world’s most effective shaver.
The main objective of the campaign was to get Braun’s target audience to personally test the Series 9 shaver and share their comments on social media. We publicized the project on Braun’s websites, social media channels, and e-newsletters of our publications aimed at the target audience, amassing 3,000 applications. We selected 50 people based on Braun’s criteria and sent them shavers to test as they please for a week. Afterwards, the users shared their comments and experiences on Facebook, Twitter, and Instagram with the #braunseries9 hashtag.
The users’ detailed comments were gathered through an online form and shared with Braun.
In addition to user comments, CHIP Online’s editors also gave a boost to the campaign with reviews, videos, and commentary.