Discover your Super Power with DİMES

Project Details

Well-known heroes from around the universe, such as Superman, Batman, the Green Lantern, and Flash, are featured on the packaging of DİMES Heroes, the new product line from one of Turkey’s leading fruit juice brands. This strategy helped children identify with their favorite heroes, build self-confidence, have fun, and become motivated to discover their own talents.

We developed native content for Elele Online promoting DİMES’s healthy and nutritious 100 percent fruit juices. The theme of the campaign — healthy eating helps children grow and discover their true strength — encouraged mothers to unearth and focus their children’s talents through activities such as painting, music, literature, dance, and sports.

  • Client: DİMES
  • Publication: Elele Online
  • Date: 2015

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