Douglas, the world-renowned cosmetics chain from Germany, was looking for ways to promote its line of cosmetics. ELLE, the beacon of fashion and beauty throughout the world, was obviously the right channel.
We highlighted Douglas products in a series of videos offering makeup tips for women. ELLE editors shot three videos featuring a makeup artist and a model: Makeup Application Tips from Douglas, Strobing and Wet-Look Makeup Tips from Douglas, and Contour Application and Smokey Eye Makeup Tips from Douglas. Our videos were broadcast on ELLE Turkey’s website and YouTube channel.