Emsan wanted to present Füzyon, its new-generation, International Design Award-winning pressure cooker, which it claims adds a whole new dimension to the cooking experience.
We decided that the right channel for Emsan was Evim magazine, an essential destination for practical home ideas. Evim editors tested Füzyon with the four most popular home-cooked meals. Every stage of the test was recorded, along with the editors’ comments, to create a five-minute video. The video was broadcast on Evim TV and Evim’s social media accounts.