For 130 years, AVON has added beauty to women’s lives. The brand wanted to launch two new product lines for the 2016 spring/summer season.
We decided that Elele Online, the Turkish woman’s online companion, would be the best channel for this project. “Matte Lips” was part of the native content we developed for AVON Turkey.
As part of the project, Elele editors tried Avon’s new lipstick line True Colour Perfectly Matte. They chose their favorite colors and shared makeup suggestions suitable to the lipstick they selected.
The content we developed reached a wide audience as we shared them on the Elele Online website and Elele Online’s Instagram, Facebook, and Twitter pages.