We developed a social media campaign for Intel and HP, “My Street Style,” to last throughout the summer. In collaboration with ELLE magazine, we held a special presentation party at Spago.
ELLE’s Publishing Editor Işın Görmüş, HP Turkey Managing Director Filiz Akdede, and Intel Turkey Country Manager Burak Aydın hosted the event, with distinguished arts and media personalities and socialites attending.
As part of the project for technology giants HA and Intel, three of Turkey’s most renowned photographers, Lara Sayılgan, Merve Hasman, and Mustafa Ergun, wandered around Istanbul’s prized neighborhoods for three months, capturing a blend of street fashion and technology. Meanwhile, acclaimed bloggers Billur Saatçi, Elif Tanverdi (Çizenbayan), and Ruken Demirer took over the management of the project’s Instagram account and shared their own experiences. At the Spago event was an exhibition of the photos taken by famous photographers using HP premium series laptops.
Attendees had a fun time with DJ Tarık Koray while viewing the photos up-close. They also had a chance to examine the HP Spectre x360, HP Spectre 13, and HP Envy 13 models.