New Balance, ELLE Cover

Project Details

World-renowned shoe and sportswear brand New Balance wanted to publicize its new women’s running shoes to female sports and fashion enthusiasts. We developed an exclusive interactive advertising piece for New Balance for the tablet edition of ELLE magazine.

The bottom section of the magazine’s cover featured an animation of a woman running in New Balance shoes. By dragging the cover sideways, ELLE readers could see a display of New Balance shoes plus links to information on other models for women and men.

  • Client: New Balance
  • Publication: ELLE (tablet)

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