With its ability to take better pictures in the dark, the Galaxy Hero smartphone from Samsung stands out. One of Samsung’s target audiences for this product was women who like taking pictures while out at night. We developed rich media content on ELLE’s tablet version for ELLE readers in this profile. Upon entering the site, ELLE Online visitors were greeted by an animation of a cat being photographed with the Samsung Galaxy Hero. Those who wanted to view the product were directed to Samsung’s website.