Galaxy S6 Edge and Galaxy S6 Edge+ smartphones from Samsung stand out for their superior camera equipment. To promote the products, Samsung targeted women who like taking high-quality pictures and prefer high-end phones. We developed rich media content on ELLE’s tablet version for ELLE readers in this profile. Upon opening the website, ELLE Online readers are greeted by an impressive slide show of photographs taken with the Samsung Galaxy S6 Edge+. Those who wanted to view the products were directed to Samsung’s website.