Prominent jewelry brand Atasay wanted to draw attention to its jewelry and accessories for summer attire and events.
We decided that the best channels for this project would be Elele Online, the Turkish woman’s online companion, and its social media accounts with thousands of followers.
Elele fashion editor İrem Akalın collected readers’ suggestions about comfortable, appealing styles for summer nights, pairing them with complimenting accessories by Atasay.
As part of the project, we created native content to be published on Elele Online. Due to the high number of Elele Online mobile followers, we took pains to create a responsive application that could be used easily used on mobile devices.