For 130 years, AVON has added beauty to women’s lives. The brand wanted to launch two new product lines for the 2016 spring/summer season.
We decided that Elele Online, the Turkish woman’s online companion, would be the best channel for this project. “Discover the Power of Looks!” was the first native content we put together for AVON Turkey.
As part of the project, Elele editors tried AVON’s new Big & Multiplied mascara for a week. Our editors shared their personal opinions, the feature they liked best, and applications tips with Elele readers.
The content we developed reached a wide audience as we shared them on the Elele Online website and Elele Online’s Instagram, Facebook, and Twitter pages.