The world’s leading technology company, Samsung, wanted to increase awareness of its wearable technology products among young people.
We developed a project for NeoTempo based around the Samsung Gear S2 smart watch. Our NeoTempo channel contains short news items and entertaining lists that appeal to the target age group.
We used a 10-item list format for native content. “The Evolution of Watch Technology from Sundial to Today” was an entertaining explanation of the history of watch technology, pointing to the Samsung Gear S2 as the latest development in the evolutionary chain.